Whether you’re a professional producer with hundreds of podcasts under your belt or a novice who is just getting started in this rapidly-growing industry, you know your show will need the right backing audio if it’s going to be successful. Of course, podcast background music can be just as varied and diverse as the subjects that are covered. The experts at FirstCom Music have a few words of advice for people choosing production music for podcasts, but at the end of the day, it’s important to follow your gut.
Here are some things to think about while you select your podcast audio tracks.
Set the Mood of Your Podcast
We all know music and mood are deeply related. Whether you’re looking for a sound bed that will sit underneath a spoken word script, a melodic theme that listeners will associate with your show, or cut music for transitioning between segments, you’ll need to make sure it fits with the overall vibe. Inspiring tracks and stock music for personal journey podcasts are ideal for motivational or self-help themed shows.
Choose spooky sound beds for a real crime podcast, or go with something futuristic-sounding for a podcast that’s focused on the latest tech.
Capture Your Audience’s Attention
Music is also a great way to grab attention and keep your audience focused. Motivating production music for educational podcasts can get your listeners excited to learn, and help them keep their attention level high as the show progresses.
If you’re transitioning to and from messages from your sponsors, a burst of sound might be a good way to reorient your audience’s attention. Keep in mind, you don’t want audio that distracts from the material being discussed. Attention-getting sound is good once in a while, but mostly, backing tracks should not steal the spotlight.
Put an Audio Exclamation Point on Your Podcast Content
Want to accent your punchline? Put an exclamation point on your epic story? Underline the seriousness of breaking news? Audio can help achieve all of these goals. From comedic production music for podcasts, to subtle, winding themes that build in intensity, to pulsing sound beds that signal something important is happening, matching your soundtrack with your content will take it to the next level. This is true with any media, but with podcasting, it’s extra important, since there is no visual component.
Give Yourself High-Quality Options
Be it for a podcast, a radio show, TV, film, or the web, great audio will make your content or production unforgettable. Choosing what sonic backdrop to use can be difficult, and it always pays to give yourself a lot of high-quality options. FirstCom Music has been supplying the entertainment, news, and advertising industries with premium audio for close to 40 years. We have unique modern recordings and archival sounds that the new players in the field can’t match. You might not know our name, but you’ve most definitely heard our work. Let’s create something amazing together.
Can’t find what you’re looking for? Ask our Music Directors for a free music search to fit your brief.