Does Christmas Advertising Music Help Drive Sales?

The Christmas season is definitely the busiest time of the year for both online and brick and mortar retail. Many companies are scrambling to reach as many shoppers as possible, and they don’t mind spending money on advertisements to make that happen. For example, in 2017, the top ten retailers in the U.S. spent over $1.2 billion on advertisements for the holiday season alone.

If you work in the ad or content industry, you know the holiday rush is already on us. Like a savvy shopper at a Black Friday sale who arrives an hour before opening with a game plan to grab the best deals, the smartest ad companies are already working hard on Christmas commercials, making sure they stay one step ahead of the crowd. If you’re looking for inspiration to get your holiday project finished by deadline, check out our music for Christmas commercials and ads to get the creative juices flowing.

Stats on the Holiday Shopping Season

Christmas Lights at Holiday Village

From the opening rush of Black Friday to those last-minute shoppers who pack the mall on Christmas Eve, billions of dollars of goods, gift cards, and services are purchased during every holiday shopping season. In fact, Americans are on pace to spend over $719 billion on Christmas presents and decorations this year. This makes up about 20% of the retail industry’s income for the entire year, though with some companies (we’re looking at you, high-end soap store), the percentage of business done during the holiday season is much higher.

As a content creator, it’s your job to catch the attention of those potential customers and get them excited about the product your client is selling. The right commercial music for Christmas holiday shopping can be a difference-maker that allows your spot to rise above the pack.

The Importance of a Great Ad

Whether you’re making a short, web-only ad, a classic radio spot, or a full TV commercial that will air during primetime, you want to produce content that will help shoppers connect with your client’s products and brand. According to a recent survey, 90% of Americans say their purchases are influenced by ads. Engaging content, strong branding, and repetition really do drive sales, and music can often tie it all together. Creative tracks for Christmas advertisements bring your spot to life, help strengthen brand identity, and create a sense of continuity between viewing or listening experiences.

From the cheery and upbeat, to somber, romantic, or intense and powerful, your choice of commercial background music for Christmas ads will make a big impact on your content and your client’s success.

Browse a Diverse Selection of Christmas Music for Commercial Use

At FirstCom Music, you’ll find an impressive library of soundtracks, sound beds, and audio effects that are perfect for the holiday shopping season. We’ve been supplying the advertising industry with both new music and genuine archival music for close to 40 years. You may not realize it, but there’s a good chance you’ve heard our work on a daily basis. Browse our diverse selection of music for Christmas advertisements, and discover a wealth of tracks that will work with your next ad.


Additional resources:

  1. Marketing Land, Top retailers spent majority of 2017 holiday ad budgets on TV, investing only 6% on Facebook ads, https://marketingland.com/top-retailers-spent-majority-of-2017-holiday-ad-budgets-on-tv-investing-only-6-on-facebook-ads-251259
  2. Statisa, U.S. Christmas Season – Statistics & Facts, https://www.statista.com/topics/991/us-christmas-season/
  3. Clutch, How Consumers View Advertising: 2017 Survey, https://clutch.co/agencies/resources/how-consumers-view-advertising-survey-2017

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